Call for Applications: Digital Content Producer and Social Media Officer (4098)
Application Deadline: 23.59 PM UK Time on 8 May 2025
Programme: West and Central Africa Regional Office
Location: Dakar
Type: Permanent
No of Weekly Working Hours: 35
Salary: €50,926
Amnesty International invites applications for the exciting position of Digital Content Producer and Social Media Officer within its West & Central Africa Regional Office located in Dakar.
This pivotal role is integral to enhancing our storytelling and digital communications strategy, focusing on the creation of compelling, human-centered content that advances our human rights agenda throughout the region.
The ideal candidate is a bilingual (English/French) content creator with a robust portfolio of video and social media work.
This is an extraordinary opportunity to join a team dedicated to shaping public discourse concerning human rights in West & Central Africa.
Main Responsibilities
The selected candidate will be tasked with:
- Developing, scripting, shooting, and editing creative, high-quality audio-visual content tailored for social media, internal platforms, and external media.
- Reacting swiftly to news and trending topics with short-form videos, graphics, and copy that reflect Amnesty’s priorities and values.
- Distributing digital content across social channels and managing uploads in line with Amnesty’s global digital asset system (ADAM).
- Monitoring and reporting on social media engagement and performance, utilizing analytics to inform future strategies and explore new approaches.
- Collaborating with campaigners, media teams, local sections, and digital colleagues across the movement to establish content strategies and editorial calendars.
- Ensuring all content aligns with Amnesty’s brand, ethical, and copyright standards.
- Contributing to the growth and engagement of Amnesty’s digital audience in the region by identifying innovative ways to connect with supporters and amplify regional voices.
- Providing strategic insights on social media trends and platform shifts, advising teams on necessary content adaptations.
Skills and Experience
Candidates must demonstrate:
- Proven experience in video content creation, from scripting to post-production, with a strong portfolio.
- Expert-level proficiency in video editing using Adobe Premiere (or Final Cut Pro); familiarity with After Effects is advantageous.
- Strong storytelling instinct, particularly in human rights or social justice contexts.
- Bilingual proficiency in English and French, with excellent writing skills in both languages.
- Experience producing content for various digital platforms and managing a multilingual digital presence.
- Understanding of ethical storytelling and sensitive engagement with survivors of human rights violations.
- Knowledge of content strategy, audience engagement, and social media analytics.
- Proficiency in using Canva and email marketing tools; experience with ad platforms (Meta, Twitter, LinkedIn) is a bonus.
- Ability to work independently and collaboratively, often under tight deadlines and pressure.
- Experience with community management and familiarity with the West & Central Africa region is an asset.
- Willingness to travel internationally, as needed.
Please refer to the attached job description for comprehensive details on the responsibilities, skills, and experiences required.
About Amnesty International
Amnesty International is a global movement of over 10 million people advocating for a world where human rights are accessible to all.
Our mission is straightforward: to end human rights abuses. We are an independent, international organization that campaigns for justice, fairness, freedom, and truth wherever they are denied. Guided by hope, we apply pressure through powerful research, direct lobbying, mass demonstrations, and online campaigns.
Our employees are rewarded through a competitive salary and benefits package, high levels of engagement, and a commitment to professional development.
Benefits include 37 days of annual leave (inclusive of public holidays and grace days), a pension scheme, employee assistance programme, life assurance, and numerous other perks tailored to enhance personal lifestyles.
For further information regarding benefits, please visit this link.
What We Hope You Will Do Next
If you are passionate about human rights and keen to leverage your skills to effect change, we encourage you to apply below.
Freedom, Justice, Equality. Let’s get to work.
N.B. Amnesty International reserves the right to close this vacancy BEFORE the specified closing date if faced with an overwhelming response or a change in business priorities. Interested applicants are encouraged to apply promptly.
For the full statement on our commitment to racial equality, equal opportunities, diversity, and inclusion, please visit the Racial equality, equal opportunities, diversity and inclusion policy page.
Amnesty International strives to provide an inclusive recruitment process.
To request information in an alternative format or to discuss adjustments for the application process, please contact the recruitment team at recruitment@amnesty.org.
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