The Thurgood Marshall College Fund (TMCF) and McDonald’s proudly present the Black and Positively Golden® Scholarship Program.
This scholarship not only eases the financial burden of attending Historically Black Colleges and Universities (HBCUs) but also champions mental health and personal development among Black students aspiring to achieve academic excellence.
Targeting outstanding students enrolled in HBCUs, the Black & Positively Golden Scholarship Program will award $1 million in scholarships during the 2024-2025 academic year.
With a total of 63 scholarships available, each recipient can receive up to $15,000—equating to $7,500 per semester—to help cover essential costs such as tuition and fees.
In addition, the program integrates mental health support by providing access to the Black-owned mental health app Alkeme, which offers a curated library of resources from Black mental health professionals.
This dual focus on financial aid and wellness exemplifies the scholarship’s holistic approach to student success.
Organization Highlights:
The TMCF, in partnership with McDonald’s, initiated this scholarship program in 2021 to directly address the increasing financial pressures faced by students attending HBCUs.
McDonald’s has continuously emphasized education within Black communities and has committed millions to scholarship initiatives over the past decade.
Eligibility Requirements:
To qualify for the scholarship, applicants must meet several criteria:
- Must be a full-time undergraduate student (freshman, sophomore, junior, or senior) attending an HBCU during the 2025-2026 academic year.
- Cumulative GPA of 2.7 or higher is required.
- Candidates should be able to demonstrate leadership abilities and financial need.
- Applicants must be a U.S. Citizen or a legal permanent resident.
How to Apply:
Applicants are required to upload a professional image reflecting their school logo or colors and respond to a specific video question within 2 minutes.
The prompt asks: “What unique perspective, passion, or curiosity drives your academic interests? How do you envision it shaping your future as a scholar and leader in your field?”
Following the video submission, candidates will share if they are or have ever been a McDonald’s team member, which may influence their eligibility for team member scholarships.
Application Timeline:
The application process for the 2025-2026 scholarship will open on November 11, 2024, and will close on April 25, 2025, at 11:59 PM EST.
This scholarship presents a unique opportunity for passionate and dedicated students to receive vital financial support while promoting mental health, paving the way for a brighter future in Black communities across the nation.
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